{
  "name": "Freepik (Magnific)",
  "slug": "freepik",
  "country": "ES",
  "founded": 2010,
  "description": "Design assets & AI creative tools (rebranded Magnific Apr 2026).",
  "lastRound": "Bootstrapped / PE",
  "lastRoundDate": null,
  "valuation": null,
  "totalRaised": 0,
  "monthsBetweenRaises": null,
  "revenueARR": 230000000,
  "employees": 1436,
  "revPerEmployee": 160000,
  "investorTier": 2,
  "repeatFounder": true,
  "curationLists": [],
  "momentum": 65,
  "momentumBreakdown": {
    "funding": 18,
    "hiring": 20,
    "backers": 12,
    "curation": 0,
    "heat": 15
  },
  "confidence": "reported",
  "playbookUrl": "https://www.startupriders.com/p/how-freepik-hit-100m-users-with-0",
  "sources": [
    {
      "label": "Startup Riders - Freepik Growth Playbook",
      "url": "https://www.startupriders.com/p/how-freepik-hit-100m-users-with-0"
    },
    {
      "label": "eesel - rebrand to Magnific; $230M ARR; 290+ enterprise customers (Apr 2026)",
      "url": "https://www.eesel.ai/blog/freepik-ai-pricing"
    },
    {
      "label": "Tracxn - ~1,436 employees (Apr 2026)",
      "url": "https://tracxn.com"
    }
  ],
  "investors": [
    "EQT"
  ],
  "careersUrl": "https://www.freepik.com/jobs",
  "openRoles": null,
  "openRolesChange": null,
  "verifiedDate": "2026-06-21",
  "rankChange": -4,
  "newEntry": false,
  "employeesChange": null,
  "socialFollowers": null,
  "socialFollowersChange": null,
  "arrHistory": [
    {
      "date": "2026-04",
      "value": 230000000
    }
  ],
  "changelog": [
    {
      "date": "2026-06-18",
      "tag": "layoff",
      "summary": "Announced an ERE affecting ~105 staff (~30% of its Spanish workforce), citing restructuring around its AI pivot; EQT reportedly eyeing an exit",
      "source": {
        "label": "Xataka",
        "url": "https://www.xataka.com/empresas-y-economia/freepik-se-convirtio-magnific-para-abrazar-ia-ahora-plantea-ere-para-casi-tercio-sus-empleados-espana"
      }
    },
    {
      "date": "2026-04-28",
      "tag": "news",
      "summary": "Rebranded to Magnific and disclosed $230M ARR with 290+ enterprise customers",
      "source": {
        "label": "eesel",
        "url": "https://www.eesel.ai/blog/freepik-ai-pricing"
      }
    },
    {
      "date": "2025-11-05",
      "tag": "product",
      "summary": "Launched Spaces (AI collaboration) and added 30+ third-party models",
      "source": {
        "label": "Startup Riders",
        "url": "https://www.startupriders.com/p/how-freepik-hit-100m-users-with-0"
      }
    },
    {
      "date": "2026-06-21",
      "tag": "news",
      "summary": "Added to the Class of 2026",
      "source": {
        "label": "Startup Riders",
        "url": "https://www.startupriders.com/p/how-freepik-hit-100m-users-with-0"
      }
    }
  ]
}